Although the intent for 1980 redesign of California State freeway signage was aimed at improving clarity for older drivers, it is a good stepping stone for my possess. The article offers the development strategy for the Clearview typeface. It then deconstructs the methods use to improve clarity in all signage systems, such as, using larger counter spaces while still maintaining a sturdy stroke width. Very helpful.In the late 1980s there was a realization among highway officials that road signs needed to be improved to accommodate the aging American population.
Although only 12.4 percent of the U.S. population was over 65 in 2000, that number will increase to 20 percent by 2030.
Older drivers have several disadvantages on the road: their reaction time is not as quick, their visual acuity is diminished and their sensitivity to contrast is reduced.
A design team from the Pennsylvania Transportation Institute, with the design firm Meeker & Associates in Larchmont, N.Y., and the digital-type design firm Terminal Design, set out to try to solve this problem. http://www.nytimes.com/slideshow/2007/08/12/magazine/20070812_CLEARVIEW_index.html
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